Preserving Your Practice’s Identity with Advanced Dental Brands

For many dentists, the decision to sell a practice comes with a mix of emotions—pride in what you’ve built, concern for your staff and patients, and, the fear of losing the identity that has defined your practice for years. One of the most common concerns we hear when dentists are considering selling to a Dental Support Organization (DSO) is my practice’s identity and brand disappear.  That your practice’s identity will vanish, eclipsed by a new brand that wipes away all that you’ve worked so hard to establish.

In some cases, this concern is valid. There are DSOs that enforce a complete rebrand upon acquisition, replacing your logo, altering your practice colors, and imposing a new identity that leaves little trace of what made your practice unique. Unfortunately, when this happens, your patients and community may no longer recognize the practice they’ve trusted for years, leading to a loss of the local connection you’ve nurtured.

The ADB Difference: Your Legacy, Intact

At Advanced Dental Brands (ADB), we believe that the identity of your practice is more than just a logo or color scheme—it’s the heart of what makes your office special. We understand that your practice’s brand has been carefully crafted over years of dedication, and we’re committed to preserving it. When you partner with ADB, your brand, logo, and colors stay exactly the same. We bring you onto the ADB platform, but we do it in a way that respects and upholds the legacy you’ve built.

Our mantra at ADB is simple: We’re in the business of caring—caring for your practice, your patients, and your community. We’re leading a movement to change the way dental support works, ensuring that your practice’s identity not only survives but thrives under our partnership.

How Will the Sale Impact the Branding and Identity of My Practice?

This is one of the most critical questions dentists ask when considering a sale to a DSO. At ADB, the answer is straightforward: The sale will enhance your practice’s identity, not erase it. We go to great lengths during the acquisition process to ensure that you know exactly the level of support you will receive. Our commitment is to maintain your practice’s branding and identity while providing the business support needed to help you focus on what matters most—caring for your patients.

When you join ADB, your practice remains yours in every way that matters. Your logo, your colors, and your brand guidelines continue to represent your office, ensuring that your patients and community see the same trusted practice they’ve always known.

Moreover, our marketing team runs the marketing for your dental office, but it does so within the framework of your established brand. We understand that you’ve built a legacy, and our goal is to help that legacy live on—not just during your tenure but long after you’ve decided to step back.

A Partner Who Respects Your Legacy

At ADB, we cherish the stories and identities that each practice brings into our organization. We know that you’ve worked hard to build a brand that resonates with your patients and your community. Our role is to support that brand, offering the business and operational backing that allows you to do what you do best—deliver exceptional patient care.

In an industry where losing your brand identity is a real risk with other dental groups, ADB stands out by committing to the preservation of your practice’s identity. We’re in the business of caring, and that means caring for the legacy you’ve built. Together, we can ensure that your practice continues to thrive, with the same name, the same look, and the same commitment to excellence that your patients have come to trust.

When you choose ADB, you’re choosing a partner who values what you’ve built and is dedicated to helping it grow. Your practice’s identity won’t disappear—it will be empowered to reach new heights.

ADB. We’re In the Business of Caring.

Leigh Feenburg

Chief Executive Officer